Local Knowledge, Global Expertise

Paragon Africa is an established Professional Conference Organiser (PCO) based in Cape Town, South Africa.

Our experienced team have co-ordinated and executed multiple successful events across a diverse range of business sectors, including the Medical, Legal, Arts, Technology, and Educational fields in various cities around the world.

In addition to our local team, we are supported by a formidable team of experts from the International offices of the Paragon Group.

We have the knowledge, skills and inspiration to create a truly awe-inspiring event for you - no matter how big or small or where it is located.


Conference and event planning, branding, production and management is equivalent to creating art. Our creative attitude, combined with our human touch and passion for knowledge, leads to memorable masterpieces, filled with imagination, creativity and fun.


Successful conferences evoke opportunities for personal and professional growth. After defining our clients' precise needs, our team embarks on an extraordinary process of empowerment. The end result is an event like no other, accomplishing diverse goals - client branding, enhanced professional reputation, specific and continuous audience participation, increased revenue - and much more.


What makes a work of art truly awe-inspiring? How does one spark inspiration? We use imagination and vision to create conferences that reflect quality and professionalism, providing participants with a lasting impression.

Meet our


Lara Le Roux

Lara is the Managing Director and Senior Partner of Paragon Africa. She has over 15 years' experience in the conference and events industry in South Africa and the UK, with a core focus on association business. Before joining Paragon Africa, Lara ran her own successful PCO company. Prior to that, she worked with other well-known PCO's in Cape Town, as well as for a large association in the UK managing their events. Lara has been successfully managing projects, operations and a growing team at Paragon Africa since 2018.

Lara holds a Bachelors Degree in Tourism Management majoring in Events Management; and has recently completed her Masters in Tourism and Hospitality Management. She has lectured on Event Management at Cape Peninsula University of Technology (CPUT) on a part-time basis, and currently serves as a committee member for the SAACI Western Cape Branch.

Cassidey Barends

Cassidey is the Executive Assistant to Lara, and the glue that holds everything together in the office - with a liberal sprinkle of glitter. Her sparkling personality and can-do attitude bring a sense of order to not only Lara, but also the team. Cassidey proactively manages the daily running of the office, and calms any chaos before it even gets a chance to take hold.

Jane Gilliland

Jane has extensive experience in the travel and events industry and brings a calm energy to the team. She is especially adept at negotiating and managing accommodation blocks, ensuring our delegates have a comfortable and convenient 'home-away-from-home'. A studious person with an eye for detail, projects managed by Jane are in simply the best hands.

Monique Kasselman

Monique has literally grown up in the conference industry, starting out by assisting a family-owned company part-time as a young teen, and later joining full time as a registration co-ordinator. Since then she has evolved into an accomplished registration manager, and is now tackling project management. Her confidence with numbers and a firm grasp of specialized conference software gives her a strong foundation for success.
paragonafrica team

Adanda Bornman

Adanda has recently joined our team as a Project Manager Assistant. Having been in the teaching field for 11 years, this is undoubtedly an exciting yet challenging new position within the business events industry and a new challenge that she is looking forward to. With her excellent organisational and communication skills, a keen willingness to broaden her horizons and ability to interact with people, she is looking forward to working with clients and delegates from around the world.

Zandra Langenhoven

Zandra has unrivalled skill and experience in creating awareness of all our projects through managed collaborations and targeted marketing campaigns. Specialised, effective conference-specific marketing is essential in ensuring the success of your event.
paragonafrica team

Cheryl van Zyl


Lesley Jennings