
Lara is the Managing Director and Partner of Paragon Africa. She has over a decade of experience in the conference and events industry in South Africa and the UK, with a core focus on association business. Before joining Paragon Africa, Lara ran her own successful PCO company. Prior to that, she worked with other well-known PCO’s in Cape Town, as well as for a large association in the UK managing their events.
Lara currently makes magic happen for Paragon Africa clients, and is Chief Herder of a team of magical unicorns.

Adele is a “People Wizard” with the magical ability to make anyone feel at ease with her warm welcomes, funny jokes and bubbly personality. That’s exactly why she’s our go-to-girl for telemarketing, outbound calls and registration follow ups.
Adele’s ability to make any delegate or potential delegate feel like a VIP makes her an invaluable member of our magical marketing team and the Paragon Africa tram overall.